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How
To enter The Commercial Line Of Music
I
have been in Music line as a Music Director for the past 14 years , people from
all forms of life approach me with the same question , How to enter the Music
market commercially ?
I
would firstly like to say , it is difficult as well as easy to enter the
commercial market of Music . Difficult in the sense, the amount of competition
has grown in vast dimensions, easy in the sense, more and more avenues have come
up nowadays. But , the actual question is how to enter the commercial market of
Music?
If
you have a inclination towards music / singing , contact a reputed Music
Director or Classical Musician , get your voice tested , to see weather the
voice can be used for vocals . This is the primary step .
Once
this is done and you get a positive result , contact a Music Director who is
really doing good recordings , take his advice. Either the Music Director himself ,
if he has knowledge can guide you and teach you the finer quality of singing or
he will advice you to join a Classical Music classes . But according to me if
you have good voice , there is no need to join Classical music classes , just
join a reputed Music Director , he will guide you through the road , towards delivering
the
finer quality of Music .
Let
me tell you , you as a singer, should have tremendous amount of patience in
you , because the process may take a lot of time . Don’t expect drastic
results in a short span of time . The Music Director may even take you as a
chorus singer , just have faith and follow him , because you as a singer should
also have exposure and experience about recordings , specially track recordings
.When the Music Director notices a change in you voice , he will automatically
offer you a song as a lead singer .Again , I am repeating , this may take time ,
patience is what you have to have . In this way you can enter the market slowly
and steadily .
The
other way is to produce a album on your own , the investment will be in lakhs and
approach a cassette company . If the company likes it , it may market it , but
in return you may not receive a single penny from the company . This is exploitation of amateur talents . So you as a singer
or a producer you took a risk , if
the album does well you are a star , at least for a limited period time . Then ,
suppose none of the cassette companies like your songs , in other words they
reject your songs and your album , you are doomed . You have no options with you
, this happens with many new singers who want to reach the peak of celebrity in
a very short span of time .
There is yet one more option , you produce the album , approach a cassette company with offer to invest in the marketing also . In simple words you produce the audio album , pay from your pocket for a video to be shot abroad , pay for the copies of the cassettes released by the company and also pay a large amount for the publicity . The total here may run to a very large amount , in return you will assured by the company of a royalty on a minimum sales of cassette , which will be equal to peanuts in real terms . If you see the cassette company is just giving its name , rest all you are doing . You will be really surprised to know about 60% of the albums released nowadays are on this last pattern.
But
my advice to new talents is , if you have the talent and a good guide , you will
surely reach the peak of success without the obligation of heavy investment ,
rest you can decide .
